You may not have a fancy storefront. You may not have an eight-foot sign outside your office. And if you are like most businesspeople, you don’t have an unlimited advertising budget. So how can you alert potential customers to your business without breaking the bank?
Sales & Marketing
SEO - What it is and how to do it!Search Engine optimization means to make your site Search Engine Friendly. "Your" Key to Closing SalesOne of the most powerful words you can use when talking with a prospect is “your.” While average salespeople focus on “our products,” “our services,” “our features” and the history of “our company,” top salespeople prefer to talk about “your needs,” “your experiences” and “your results.” Sales and CreativityA friend and I were talking yesterday about creativity. I confessed that it wasn’t until just a few years ago I had realized I’m creative. He was shocked, saying he thought I was one of the most creative people he knows. Social Media in the LimelightIf you’ve been avoiding social media because you believe it’s a waste of time, a fad or just for kids, it’s time to rethink your position. Social media (or web 2.0) sites are growing in influence every day and with this past weekend’s civil unrest in Iran, social media has been thrust into prime time. |
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